Canon Photokina 2018. Graphics lead at 2LK: pitch, creative ideation & artwork design & production.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Pitch process - Managing design and production of presentation assets. Design content creation: conceptual sketch and image composition/enhancement.
Shooting subject visualisation: hand sketched illustrations to explore various themes and ideas.
Shooting subject visualisation: hand sketched illustrations. Theme development 'Parkour'.
Management of all design and production for branded print assets across whole event - from supersize billboards to product info plaques. Detailed elevations with coinciding inventory list created for seamless production and installation.
Final effect of brand assets installed throughout event. Image credit: © 2LK Design Ltd. for Canon Europe.
2LK’s Immersive Imaging project for Canon at Photokina 2018:
Immersive Imaging: Launching Canon’s transition to mirrorless technology, through an epic mix of installation art, hands-on photography and storytelling experiences, we brought people closer to imaging innovation and inspiration. See more